Empowering Content Creation

Analyze consumer behavior

envision human behavior

TOBII PRO LAB SOFTWARE

Successfully spearheaded key initiatives resulting in a 37% increase in software usage and significant revenue growth. Led the 'Advanced Screen' project and introduced a new user interface, which reduced setup times by 52% and significantly enhanced design efficiency, improving user experience and operational productivity.

UX & UI design

April 21, 2024

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Step 1

DESIGNING THROUGH USERS EYES

The compass of UX research points beyond aesthetics, charting a course where form meets function, and user needs drive business growth

Step 1

DESIGNING THROUGH USERS EYES

The compass of UX research points beyond aesthetics, charting a course where form meets function, and user needs drive business growth

Homepage of a product design presentation titled 'A Story of User-Driven Innovation', showcasing a 52% reduction in eye-tracking experiment setup time. This slide emphasizes user-centered design and innovation in technology.

Introduction slide for a UX/UI design report detailing the mission, approach, and insights to application in eye-tracking technology. This slide communicates a deep immersion in user experience and practical design solutions.

Segmentation slide showing three user profiles benefiting from the Advanced Screen Project, including academic researchers, cognitive scientists, and UX professionals. Each segment is paired with a user photo and emotional icon, illustrating targeted solutions and user engagement.

Slide illustrating various applications of the Advanced Screen for eye-tracking studies in fields like cognitive science and UX design. This slide highlights the tool's adaptability and efficiency in professional environments.

UX Strategy Blueprint slide outlining challenges, aspirations, focus areas, and activities in creating user-centric design tools. This strategic presentation slide is aimed at enhancing user experience in scientific and technological research.

Detailed slide on user research methodologies, including surveys and interviews, used to gather deep insights for a UX/UI project. This slide shows commitment to comprehensive user feedback and iterative design processes.

Data slide highlighting that 48% of researchers find creating experiments with complex parameters challenging. This slide emphasizes the need for streamlined and user-friendly design solutions in experimental setups.

Major findings slide with graphical representation of challenges faced by researchers in customizing and analyzing data in eye-tracking studies. This slide conveys critical data insights and the impact of UX improvements.

Closing slide of a UX research presentation emphasizing the integration of form, function, and user needs to drive business growth. This slide invites viewers to explore new interfaces and prototypes, showcasing innovative design thinking.

Step 1

Designing Through the User's Perspective

The focus of UX research extends past mere aesthetics, navigating a path where design harmonizes with functionality, and user requirements propel business advancement.

Discover user-driven innovation in UX design, showcasing the unveiling of key functionalities for the new Tobii application through advanced UX strategies. This slide emphasizes cutting-edge user experience enhancements in technology applications.

Introductory slide to a detailed report on the strategic UX design process of the Tobii Discovery Hub, highlighting the integration of cloud storage and advanced analytics to enhance user interaction and streamline business operations.

Slide detailing the diverse user segments benefiting from the Tobii Discovery Hub, including market research analysts, educational users, and UX designers, emphasizing the platform’s versatility in user interface testing and data analysis.

Overview of the Tobii Discovery Hub’s applications in user behavior analysis, educational engagement studies, and interface usability testing, demonstrating its effectiveness in improving user interaction and satisfaction across different environments.

Closing slide underscoring the Tobii Discovery Hub’s role in empowering businesses to make data-driven decisions for substantial revenue growth through in-depth consumer behavior analysis.

Detailed presentation of various methods for gaining deep insights into user experience, such as surveys, user journey mapping, and card sorting, showcasing the comprehensive approach to enhancing UX design and product development.

Core features of the Tobii Discovery Hub highlighted, including cloud-based data integration and advanced analytics tools, aimed at optimizing UX design processes and boosting collaborative efforts in product development.

Final slide emphasizing the transformation of complex data into actionable insights through intuitive design, illustrating how sophisticated data handling can lead to enhanced user interfaces and increased business efficiency.

Step 1

DESIGNING THROUGH USERS EYES

This approach to UX research transcended mere visual appeal, guiding us toward a seamless integration where practicality and elegance converge, and where the insights derived from our users' experiences became the key drivers of innovation and business expansion.

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Step 3

The Voyage from Vision to Victory

This report unveils the meticulous journey of Sparky AI, from the initial spark of an idea in a project management course to the launch of a SaaS platform.It is a candid tale of ambition, resourcefulness, and resilience that charts the evolution of a concept into a competitive market player.

Transform your vision into reality with my expert design services. As the architect behind Sparky AI's journey from a simple idea to a robust SaaS platform, I specialize in turning limited resources into highly effective solutions. Let me guide your project from sketch to scale, ensuring every design decision enhances user experience and platform functionality.

Elevate your digital presence with a SaaS platform designed to enhance user engagement through smart, AI-powered solutions. My approach integrates cutting-edge technology and strategic insights to deliver platforms that not only look good but perform brilliantly. Empower your content creation with a system that understands and anticipates user needs.

Leverage my deep expertise in digital product development to create unique solutions that stand out in the crowded digital landscape. With a background in developing Sparky AI, I bring a blend of technical skill and creative insight, ensuring your projects excel in both innovation and market relevance.

Stay ahead of the curve with my strategic design services that are informed by the latest market trends and growth projections in digital content creation. Utilizing my understanding of the AI content landscape, I can help you position your offerings to capitalize on emerging opportunities and lead the market.

Experience the advantage of having a seasoned designer who actively leads projects from start to finish. My hands-on approach ensures that every aspect of development, from business analysis to UX/UI design and CMS integration, aligns with your strategic goals, ensuring top-tier results and a streamlined user experience.

Revolutionize your content strategy with my expertise in integrating diverse technologies to create seamless workflows. By implementing AI models and advanced data handling techniques, I can help you generate dynamic, engaging content that captures attention and drives conversion.

Partner with a designer who not only creates but learns and adapts to continuously improve product offerings. My journey through developing Sparky AI has equipped me with a unique perspective on overcoming technical challenges and leveraging them for innovative solutions. Let's bring this adaptive and forward-thinking approach to your projects.

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Step 3

DOES IT REALLY WORK ?

The insights gained from our prototype testing sessions were invaluable in fine-tuning the user experience. The data-driven approach not only validated our design choices but also illuminated areas for improvement.