Empowering Content Creation
Analyze consumer behavior
envision human behavior

TOBII DISCOVERY HUB

We've transformed the way eye-tracking data is analyzed by creating a centralized platform that speeds up the process by 26%, significantly boosting client ROI. This exciting development not only makes data analysis quicker but also enhances the quality of the insights we provide, ensuring our clients see fantastic returns!

UX & UI design
April 17, 2024
View live project
View live project
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Step 1

DESIGNING THROUGH USERS EYES

The compass of UX research points beyond aesthetics, charting a course where form meets function, and user needs drive business growth

Step 1

DESIGNING THROUGH USERS EYES

The compass of UX research points beyond aesthetics, charting a course where form meets function, and user needs drive business growth
Homepage of a product design presentation titled 'A Story of User-Driven Innovation', showcasing a 52% reduction in eye-tracking experiment setup time. This slide emphasizes user-centered design and innovation in technology.
Step 1

Designing Through the User's Perspective

The focus of UX research extends past mere aesthetics, navigating a path where design harmonizes with functionality, and user requirements propel business advancement.
Discover user-driven innovation in UX design, showcasing the unveiling of key functionalities for the new Tobii application through advanced UX strategies. This slide emphasizes cutting-edge user experience enhancements in technology applications.
Step 1

DESIGNING THROUGH USERS EYES

This approach to UX research transcended mere visual appeal, guiding us toward a seamless integration where practicality and elegance converge, and where the insights derived from our users' experiences became the key drivers of innovation and business expansion.
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Step 3

The Voyage from Vision to Victory

This report unveils the meticulous journey of Sparky AI, from the initial spark of an idea in a project management course to the launch of a SaaS platform.It is a candid tale of ambition, resourcefulness, and resilience that charts the evolution of a concept into a competitive market player.
Transform your vision into reality with my expert design services. As the architect behind Sparky AI's journey from a simple idea to a robust SaaS platform, I specialize in turning limited resources into highly effective solutions. Let me guide your project from sketch to scale, ensuring every design decision enhances user experience and platform functionality.
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Step 3

DOES  IT REALLY WORK ?

The insights gained from our prototype testing sessions were invaluable in fine-tuning the user experience. The data-driven approach not only validated our design choices but also illuminated areas for improvement.
Prototype testing process results showing a 24% reduction in unnecessary features for tech products, demonstrating UX/UI design expertise in enhancing market fit and functionality.
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